SRDS Media Solutions

SRDS
SUBJECTS: Media, Marketing
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DESCRIPTION:
SRDS Media Solutions is the largest and most comprehensive database of advertising/media markets including detailed viewer/reader demographics. It catalogues more than 100,000 media properties in business and consumer magazines, newspapers, broadcast, interactive, out-of-home and direct marketing lists. Because of its wide acceptance in advertising agencies around the world, SRDS has become an important element in many marketing and advertising curricula the recent acquisition/merger of Nielsen data also makes this database critical for the study of communications, radio and television.

VENDOR:
SRDS, A Kantar Media Company