Business Chart


Business Research Guide

Database Selection Chart
Where can I get help selecting databases for my specific research topic? Take a look at the Business Database Selection Chart at the bottom of this page.
Most Frequently Asked Business Research Questions
1. Where do I locate industry-based ratios? Select D & B Ratios. Select Report tab. Select SIC code for your industry and view your results.

Select Factiva. Select Companies/Markets tab. Select Company sub-tab. Type in ticker symbol of the company or name of the company. Select Reports and then Ratio Comparison Report.

Use these print sources at the Ready Reference Desk, 1st Floor, Library North: Robert Morris Associates Annual Statement Studies [ask for HF5681.B2 R6], and Troy's Almanac of Business and Industrial Financial Ratios [ask for HF5681.R25 T68].
2. Where do I locate company-based financial ratios? Select Factiva. Select Companies/Markets tab. Select Company sub-tab. Type in ticker symbol of the company or name of the company. Select Reports and then Financial Snapshot Plus Profile.

Select Mergent Online. Enter company name or ticker symbol and Search. Select company name. From tabs at top, select Company Financials or TearSheets. View ratios.
3. Where do I find industry-based marketing studies and data? Select ABI/Inform. Select within ABI/INFORM database drop down menu and change menu to read Snapshots North America. Type in name of your industry, e.g., "bottled water."

Select ABI/Inform. Type: (name of your industry) and (market research OR market planning OR market potential OR market strategies OR market*) and click search.

Select Business Source Premier. Type: (name of your industry) and (market research OR market planning OR market potential OR market strategies OR market*) and click search.

Select Lexis/Nexis. Select Business Library. Select Market & Industry sub-library. Select the name of your industry from industry drop menu. Select the last two years from date drop menu. Type: (market research OR market planning OR market potential OR market strateg! OR market*) and click search.

Use these print sources on the 1st Floor, Library North (the most current volumes are located at Reserves; older volumes are located at the Reference Desk, or in the Reference Collection): Standard & Poor's Industry Surveys [ask or look for HC106.6 .S74], Market Share Reporter [ask or look for HF5410 .M37], and S & P Statistical Service. Current Statistics [ask or look for HG4915.S77].
4. Where do I locate a SWOT analysis? [SWOT=Strengths, Weaknesses, Opportunities, Threats] Select Business Source Premier. Select from the green banner/ribbon the phrase Company Profiles. Type in the name of your company at Browse for, and click on Browse.

Select Factiva. Select the tab titled Search and type your company name and the phrase SWOT Analysis.
5. How do I find information on private companies?

A “ private company” can be defined as a for-profit company that raises no money through the sale of securities to the general public.  Generally, private company information can be found in sources such as trade journals, newsletters and directories, local newspapers, city related business magazines, etc. 

The best databases for locating information from local newspapers or city business magazines are ABI Inform/Dateline and Regional Business News.  Additional information from trade journals may be found in Factiva and Lexis/Nexis Academic.  For further assistance, please consult with a reference librarian.

6. Where do I locate psychographic/ demographic studies? Ask for the CD-ROM database titled Choices 3 located in the Mullins Center of the University Library (3rd Floor, Library North).

Select ABI/Inform. Select from the first drop menu the field Publication Title. In the first box type the publication title Advertising age [for information after 2004], and/or American Demographics [for information prior to 2004]; and in the second box your product or service.

Select Business Source Premier. Select from the first drop menu the field Source. In the first box type the publication title Advertising age [for information after 2004], and/or American Demographics [for information prior to 2004]; and in the second box your product or service.
7. Where do I locate business and economic statistics including international data? Select Stat-USA, and follow onscreen instructions.

Select Statistical Abstract of the United States and follow onscreen instructions.

Select USA Trade Online and follow onscreen instructions.

Use the print source S & P Statistical Service. Current Statistics at Reserves, 1st Floor, Library North [ask for HG4915.S77].

Use these print periodicals: Employment & Earnings [via Print | via Business Source Premier], Federal Reserve Bulletin [via Print | via Business Source Premier], Monthly Labor Review [via Print | via Business Source Premier], Treasury Bulletin [via ABI/Inform], and other federal journals.
8. Where do I locate the SEC forms titled 10K and 10Q? Select Mergent Online. Click on the EDGAR tab. Locate at the bottom of screen the drop down menu titled Filing Type and choose 10K & 10Q. Type in ticker symbol for your company. Follow onscreen instructions.

Select Lexis/Nexis. Click on the Business Library. Click on SEC Filing & Reports. Select Source and highlight appropriate document. Type in your company's ticker symbol. Follow onscreen instructions.
9. Where do I locate tax research? Select CCH. Click on the word Enter. Select the tab that has the word Federal. Scroll down to the heading CCH Explanations and Analysis and check the Select All box. Enter your topic in the box at the top of the screen, and click search. Follow onscreen instructions.

Select Lexis/Nexis. Click on the Legal Research Library. Under the Codes and Regulations heading, click on the Tax Law link. Choose the appropriate source from the drop down menu of tax sources. Change the date to read last ten years or all dates, and follow onscreen instructions.
10. Where do I locate accounting standards and guidelines? For FASB standards visit http://www.fasb.org/st.

For FASB standards you may also select CCH. Click on the tab Accounting & Audit. Scroll to the category Original Pronouncements and there find the link for Financial Accounting Standards (FASB).

For all other standards use the Library Catalog.
11. Where do I locate company addresses, phone/fax numbers, key personnel names, salaries, & similar information? Select ABI/Inform. Select within ABI/INFORM database drop down menu and change menu to read Hoover's Company Records. Type in your company name.

Select Factiva. Select Companies/Markets tab. Type in ticker symbol of your company. Select Financial Snapshot Plus Profile. Search for relevant company and personnel details throughout various screens.

For excellent print sources, consult the several books on Investment Index Table (5).


Business Database Selection Chart

Select these databases to find:
Academic Business and Trade Journals ABI/Inform | Business Source Premier | Business Source Full Text | Computer Source | EconLit | Emerald | Factiva | Lexis/Nexis | Regional Business News
Biographies of Executives ABI/Inform | Business Source Premier | Factiva | Lexis/Nexis | Regional Business News
Company Analysis ABI/Inform | Business Source Premier | Business Source Full Text | EconLit | Emerald | Factiva | Lexis/Nexis | Regional Business News | ValueLine | Zack's
Company Data Choices 3 | Factiva | Lexis/Nexis | Mergent Online | ValueLine | Zack's
Economic Variables EconLit | Factiva | Lexis/Nexis | Regional Business News | Stat-USA + State of the Nation | USA Trade Online
Industry Analysis ABI/Inform | Business Source Premier | Business Source Full Text | EconLit | Emerald | Factiva | Lexis/Nexis | Regional Business News | ValueLine | Zack's
Industry Data Factiva | Lexis/Nexis | Mergent Online | ValueLine | Zack's
Methodologies and Techniques ABI/Inform | Business Source Premier | Computer Source | EconLit | Factiva | Lexis/Nexis
Population Demographics ABI/Inform | Business Source Premier | Emerald | Regional Business News | Stat-USA | USA Trade Online
Product Evaluation Computer Source | Lexis/Nexis
Ratios D & B Ratios | Factiva | Lexis/Nexis | ValueLine | Zack's
Statistics Lexis/Nexis | Mergent Online | Stat-USA | USA Trade Online
Tax Information CCH | Lexis/Nexis

This Library Guide was created by Alan Stein.