Research Survival Guide

                                  
Page 4

Narrowing A Topic More    Photos.com Image

You could narrow the topic of marketing even more by adding a sub-topic.

Marketing
 
an age group          ---> marketing to adolescents
 
a location              ---> marketing in Japan
 
an additional topic   ---> marketing in magazines
 
a population           ---> marketing to minorities or women

It is helpful to write out your topic as a sentence or a question.  For example:

How do advertisers market their products to women?

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