Research Survival Guide

                                  
Page 5

Brainstorm Some Keyword Terms

No matter where you're searching, you will need to pick out the most important keywords. These are generally nouns.

How do advertisers market their products to women?

Other related words for products and women might be:

products: clothing, clothes, cigarettes or liquor, computers, toys
 
women: girl, girls, gender, female, females, ladies, mothers

Note that we've included variations of keywords such as plurals. Include any alternate spellings of words or abbreviations, too. 

> You'll learn how to search using your topic "keywords" in Chapter 2 <

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