Pi Sigma Epsilon

Pi Sigma Epsilon

Phi Chapter

A National Professional Co-Ed Fraternity in Marketing, Sales Management and Selling

 

P S E

 

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PSE CREED

PSE BACKGROUND

In 1951, Lloyd Antle, an Ohio University graduate and professor of marketing in the Atlanta Division of the University of Georgia, conceived the idea that the sales profession should have  a professional fraternity of its own.  After all, he reasoned accountants had a fraternity, the general business majors had a fraternity, why not a fraternity for sales and marketing?

Mr. Antle spoke to two other professors - Dr. William Harris and Dr. Henry Baker - who agreed that in the ensuing years sales and marketing would become a vital force in the economy.  The three men, Antle, Harris, and Baker, approached Mr. Lewis F. Gordon for his ideas.  In addition to being a dynamic marketing executive, Mr. Gordon had helped to found the Sales and Marketing Executive Association of Atlanta and was a natural to help design the first collegiate fraternity in marketing, sales management and selling.

All four men were members of SME Atlanta.  They approached other members, gained their support and worked diligently to develop plans.  After an entire year of planning, with all involved contributing considerable time, effort and finances, the foundation of this new organization was laid.  With input from students, professionals and our founders, five essential aspects of Pi Sigma Epsilon were developed: the Statement of Purpose, Constitution and Bylaws, Creed, Key and Ritual of Initiation.

(PSE Background Continued)

 

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'da PHI tribe

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