News Release| Telly Awards; Cal State L.A.


Twin Silver Tellys for CSULA video documentary


“I Built It” showcases career opportunities in construction


Los Angeles, CA –- 07/01/10 -– “I Built It, a documentary-video collaboration between Cal State L.A. and Art Simon Productions, recently garnered two Silver Tellys at the 31st Annual Telly Awards out of more than 13,000 entries from 50 states and five continents.

“I Built It” was written, produced and directed for the California Division of Apprenticeship Standards by Alan Bloom (Shadow Hills-Los Angeles resident), professor of communication studies at Cal State L.A., and CSULA alumnus Art Simon (Glendale resident), CEO of Art Simon Productions. They received a Silver Telly, the competition’s highest honor, in two categories: Recruitment and Government Relations.

To view the video project, go to

According to Bloom, “The motivational, information video is designed to promote the Division of Apprenticeship Standards apprenticeship program, highlighting the different jobs that are available in building construction trades. The video has been posted online in various websites and distributed to unions, construction companies, high schools and community colleges as a recruitment tool.”

A CSULA faculty member since 1981, Bloom has directed more than 280 music videos, documentaries, experimental films, TV programs and spots, many of them garnering awards. He initiated the first music video courses to be taught on a college campus—at Cal State L.A. in 1985. He has been the program director of the Video Center at the American Film Institute.

Simon is a 1996 alumnus of Cal State L.A. who majored in film and telecommunications. He was a student of Bloom’s about 20 years ago and was a part-time faculty at Cal State L.A. He has produced numerous award-winning videos and films.

CSULA alumnus Walter Ruiz served as the project’s field production assistant.

The Telly Awards honor the best local, regional, and cable television commercials and programs—as well as the finest video productions and similar visual arts created for the Web. For more about the Tellys:

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Working for California since 1947: The 175-acre hilltop campus of California State University, Los Angeles is at the heart of a major metropolitan city, just five miles from Los Angeles’ civic and cultural center. More than 20,000 students and 215,000 alumni—with a wide variety of interests, ages and backgrounds—reflect the city’s dynamic mix of populations. Six Colleges offer nationally recognized science, arts, business, criminal justice, engineering, nursing, education and humanities programs, among others, led by an award-winning faculty. Cal State L.A. is home to the critically-acclaimed Luckman Jazz Orchestra and to a unique university center for gifted students as young as 12. Programs that provide exciting enrichment opportunities to students and community include an NEH- and Rockefeller-supported humanities center; a NASA-funded center for space research; and a growing forensic science program, housed in the Hertzberg-Davis Forensic Science Center.


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