Yuanyuan Li

Dr. Yuanyuan Li
College of Business and Economics
Department of Marketing
Email: yli186@calstatela.edu


Dr. Yuanyuan Li is an Assistant Professor of International Business and Marketing at California State University, Los Angeles. She has an Economics background and earned her Ph.D. in International Business from Rutgers, the State University of New Jersey. She teaches Introduction to International Business and Contemporary Issues in Global Business. Her research focuses on foreign direct investment (FDI) motives and location choices of emerging market multinational enterprises. She has published in several peer-reviewed journals such as the Multinational Business Review and Small Business Economics. In addition, her work has received several best paper nominations such as UNCTAD-AIB Award for Research on Investment and Development, and the Journal of Industrial Business and Economics prize for the best paper in International Trade and Industrial Organization in International Business at the European International Business Academy (EIBA) Annual Conference.


Introduction to International Business

Contemporary Issues in Global Business

Business Policy and Strategy

International Entrepreneurship


Refereed Journal Articles

Li, Y. & Cantwell, J. (2021). Rapid FDI of emerging-market firms: foreign participation and leapfrogging in the establishment chain. Transnational Corporations28(1): 51-78.

Gilbert, B. A., Li, Y., Velez-Calle, A., & Crews, M. (2020). A Theoretical Model of Values and Behaviors that Shape Technology Region Emergence in Developing Contexts. Small Business Economics, 55: 179-191.

Chen, V., Li, Y., & Hambright, S. (2016). Regulatory Institutions and Chinese Outward FDI: an empirical review. Multinational Business Review, 24(4), 302-333.


Book Chapters

Li, Y. (2020). FDI Facilitating Sustainable Development in and out of an Emerging Market In S.H. Park, M. A. Gonzalez-Perez, & D. Floriani (Eds), Business 2025: Sustainability and digital transformation (pp.335-354). New York, NY: Palgrave Macmillan.

Kavoossi, M. & Li, Y. (2016). Volkswagen AG in China: Embedded in the Dragon. In J. K. Johansson & M.T. Furick (Eds.), The New Global Marketing: Local Adaptation for Sustainability and Profit (pp.594-602). San Diego, CA: Cognella Academic Publishing.


Ph.D., International Business, Rutgers University

M.S., International Trade, Jinan University

B.S., International Economics and Trade, Guangdong University of Foreign Studies