- MarketLine on Datamonitor 360
- SUBJECTS: Business, Markets and Marketing
Restricted to CSLA users
- Marketline provides company and industry insight on a global scale. It is a comprehensive collection of company, industry and country information extending across all continents and every major industry. MarketLine provides statistical modelling functions, interactive reports and databases along with an integrated news service updated on a daily basis. It is a dynamic access point to the world of market intelligence. It can be used in management and marketing courses, especially those with an innovation, entrepreneurship or global focus. In terms of student use: it would provide critical information for drafting assignments related to market plans or new business plans. This database could also be useful for finance classes that deal with investing, especially investing in global markets or emerging economies and industries. The country information could additionally be useful in economics classes.