Research Survival Guide

Page 4

Narrowing A Topic More Image

You could narrow the topic of marketing even more by adding a sub-topic.

an age group          ---> marketing to adolescents
a location              ---> marketing in Japan
an additional topic   ---> marketing in magazines
a population           ---> marketing to minorities or women

It is helpful to write out your topic as a sentence or a question.  For example:

How do advertisers market their products to women?

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