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Mind Matters social media campaign receives national recognition

March 11, 2019

By Jillian Beck | Cal State LA News Service

The Mind Matters initiative was recognized nationally for its social media campaign to reduce the stigma around conversations about mental health among college students.

The Cal State LA Office of Communications and Public Affairs received a gold award from the 34th Annual Educational Advertising Awards for the Mind Matters Tip of the Week social media campaign, which features students sharing the stresses they experience and giving tips on how to cope.

The contest received more than 2,200 entries from more than 1,000 colleges, universities and secondary schools in all 50 states and several other countries.

The Mind Matters campaign received a Silver Award of Excellence from District VII of the Council for Advancement and Support of Education (CASE).

“We received 603 submissions this year, and your excellent work stood out among the best,” CASE said in a congratulatory letter. ”One of our objectives is to share best practices among our colleagues, and your efforts will be recognized as an example for others to emulate.”

CASE District VII represents professionals and institutions in the western region of the United States (Arizona, California, Guam, Hawaii, Nevada, Northern Mariana Islands, and Utah). The District VII annual awards program showcases best practices in alumni relations, fundraising, public relations, advancement services, special events, communications, and more.

The Mind Matters initiative, started by President William A. Covino and First Lady Debbie Covino, provides resources and programs to help students navigate the demands of academic excellence, family responsibilities, and jobs.

Photo: Still from Mind Matters social media campaign video. (Credit: J. Emilio Flores/Cal State LA)

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