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Mind Matters social media campaign wins Gold Telly Award

June 11, 2019

By Jillian Beck | Cal State LA News Service

The Cal State LA Mind Matters initiative was recognized for excellence in social media by the nationally renowned Telly Awards for a video campaign to reduce the stigma around conversations about mental health among college students.

The university’s Office of Communications and Public Affairs received a gold award in the social video, health and wellness series category from the 40th Annual Telly Awards for the Mind Matters Tip of the Week. The social media campaign features students sharing the stresses they experience and providing tips on how to cope.

The Telly Awards celebrate the best work on television and video, across all screens. The competition received more than 12,000 entries from all 50 states and 5 continents and represents work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.

“As a Gold Telly Award winner you are the standard bearer of excellence in our industry,” the organization said in its congratulatory letter.

The Mind Matters initiative, started by Cal State LA President William A. Covino and First Lady Debbie Covino, provides resources and programs to help students navigate the demands of academic excellence, family responsibilities and jobs.

“We’re pleased that the Telly Awards have recognized our innovative social media campaign to help our students deal with stress and improve their well-being,” President Covino said.

The video, We Are LA: The Campaign for Cal State LA, also received a bronze award in the category for branded content, videography and cinematography.  

The award follows other recent national and regional recognition for the Mind Matters social media campaign. Cal State LA received a gold award from the 34th Annual Educational Advertising Awards and a Silver Award of Excellence from District VII of the Council for Advancement and Support of Education (CASE).

The advertising awards received more than 2,200 entries from more than 1,000 colleges, universities and secondary schools in all 50 states and several other countries.

CASE District VII represents professionals and institutions in the western region of the United States (Arizona, California, Guam, Hawaii, Nevada, Northern Mariana Islands, and Utah). The District VII annual awards program showcases best practices in alumni relations, fundraising, public relations, advancement services, special events, communications, and more.

Photo: Still from Mind Matters social media campaign video. (Credit: J. Emilio Flores/Cal State LA)

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California State University, Los Angeles is the premier comprehensive public university in the heart of Los Angeles. Cal State LA is ranked number one in the United States for the upward mobility of its students. Cal State LA is dedicated to engagement, service, and the public good, offering nationally recognized programs in science, the arts, business, criminal justice, engineering, nursing, education, and the humanities. Founded in 1947, the University serves more than 28,000 students and has more than 245,000 distinguished alumni.

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