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News Release| Fall 2010 Senior Projects Exhibition; Cal State L.A.

December 2, 2010

Cal State L.A.’s Fine Arts Gallery to present the

‘WTF 3: F*k, f#nt, f@sh!$n,’

Fall 2010 Senior Projects Exhibition

An opening reception to take place Monday, Dec. 6, from 4 to 7 p.m.

Los Angeles, CA — WTF 3: F*k, f#nt, f@sh!$n, the Fall 2010 Senior Projects Exhibition, taking place Dec. 6-11 in Cal State L.A.’s (CSULA) Fine Arts Gallery, eclectically combines practice and aesthetics into array of senior projects that include product designs for pottery, books, album covers as well as designs for merchandising installations of gowns, suits and jewelry.

CSULA’s Fine Arts Gallery will host an opening reception for the exhibit on Monday, Dec. 6, from 4 to 7 p.m. The gallery will be open Monday-Thursday and Saturday, from noon to 5 p.m.

Titled by the students featured in the exhibition, WTF 3: F*k, f#nt, f@sh!$n (F**k, Font and Fashion) represents an exuberant text-message that plays with expletives and Twitter “tweet” abbreviations while commenting on graduating during these complex times of fast-paced media and a challenging economy

“The exhibition is a culmination and the initiation of 22 graduating seniors and their four years of theory and practice within the Art Department,” said Karin Lanzoni, director the CSULA Fine Arts Gallery. “It also represents an initiation into the ‘real world’ of their respective disciplines.”

The exhibition presents works from the two academic program options of Design and Fashion & Textiles within the Art Department at CSULA. Consistent in each work is a profound attention to aesthetics, while they simultaneously address the theory and practice within each program option. 

Some of the Fashion & Textiles students created designs inspired by such topics as hotrods, 1960’s feminist films, and repurposing used clothing, while students focusing on merchandising rebranded existing labels and created displays showcasing inventive ways to think about fashion.  

For the Design option, several students sought inventive ways to consider branding a label, while others experimented with 3-D posters and video magazines, or collaborating with student fashion majors to create editorial and branding solutions for their collections. 

The Fine Arts Gallery is located on the northeast corner of the CSULA campus in the Fine Arts Building, Bldg 9. CSULA is located at 5151 State University Dr. in Los Angeles at the Eastern Avenue exit, San Bernardino (I-10) Freeway, at the interchange of 10 and 710 freeways (map).   

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Working for California since 1947: The 175-acre hilltop campus of California State University, Los Angeles is at the heart of a major metropolitan city, just five miles from Los Angeles’ civic and cultural center. More than 20,000 students and 215,000 alumni—with a wide variety of interests, ages and backgrounds—reflect the city’s dynamic mix of populations. Six Colleges offer nationally recognized science, arts, business, criminal justice, engineering, nursing, education and humanities programs, among others, led by an award-winning faculty. Cal State L.A. is home to the critically-acclaimed Luckman Jazz Orchestra and to a unique university center for gifted students as young as 12. Programs that provide exciting enrichment opportunities to students and community include an NEH- and Rockefeller-supported humanities center; a NASA-funded center for space research; and a growing forensic science program, housed in the Hertzberg-Davis Forensic Science Center.