EY STRATEGIC PLANNING TERMS
Why does the organization exist â its main purpose?
Where do we want the organization to be in 5 years?
The major elements of the internal value system that defines the
Strengths & Weaknesses (internal to the organization) and Opportunities & Threats
What are the principle activities of the organization?
Provide the key efforts/approaches that will be used to implement/direct
the strategy and realize the mission/vision.
Targets of performance â these ought to be SMART (Specific/Measurable/
The data and analysis that allows for determining the strategyâs success (or failure).
How the strategic initiatives are implemented?